Enioluwa Adeoluwa

Akure, a Church Choir and a Fast Degree

PAPER magazine’s March 2022 profile described Enioluwa as the middle of three sons who sang in his church choir and first tried makeup in his second year at university after watching friends experiment. He has said he graduated with first-class honours at 19 and followed it with a master’s in marketing communication, which he announced on Instagram in December 2021 with the line, “Let’s go get that PhD!” Both claims are his own, reported by Legit.ng, which did not name the institutions in that article.

The Lip Gloss Video

In November 2020, a roughly 25-second video of Enioluwa speaking to the camera about admirers who never approach him, in a mix of English and Yoruba, went viral, with the lip gloss he applied in it becoming his signature. Okay Africa reported he had no plan to become an internet personality and was working a 9-to-5 job at the fintech company Bamboo at the time, a background he described himself. By October 2021 the same outlet put him at close to 300,000 Instagram followers and more than 320,000 on TikTok, and listed brand work with MAC Cosmetics, which he called his biggest collaboration, plus Samsung, Bolt, ASUS and MTN.

The Late Night Show With Eni

In 2021 he launched The Late Night Show With Eni, a talk show, which BellaNaija reported in August of that year. PAPER named Fenty Beauty and MAC among the global beauty brands he had worked with by March 2022, and he told the magazine that success meant seeing “young femme boys” live their lives freely, a statement of his own view of his work.

European Union Ambassador Announcement

On October 11, 2022, Enioluwa announced on Twitter that he had become a European Union ambassador, a role he described as an opportunity to serve, support charities and work with an organisation backing individuals and communities, naming the EU’s Nigeria account as a partner. The Voice of Nigeria’s report carried no separate statement from the EU, so the scope of the role rests on his own description.

All of Us

In March 2024, he announced All of Us, a high-school drama he described as his first venture into film production, per Pulse Nigeria. The series was written by Emmanuel Oiseomaye and directed by Orire Nwani, with a cast that included Shaffy Bello, Iyabo Ojo, Kate Henshaw and Jemima Osunde, and it deals with secondary school life, including friendship and sexual assault. That article gave no release date, and this article does not report one.

Family Milestones, 2025

In January 2025 he posted a tribute to his father, a professor, on Instagram, describing a friendly academic rivalry in which his father finished university with a second-class upper while he graduated with a first, according to BellaNaija. In October 2025, PM News reported that he publicly celebrated his mother, Dr. Bola Adeoluwa, on earning a PhD, calling her the quiet force behind the family’s discipline.

Eni’s Book Club and the Professor Femi Adeoluwa Essay Prize

Eni’s Book Club is a reading community for young Africans that Enioluwa founded, which, as Comic Panel World described it in October 2025, holds physical and virtual discussion sessions focused on African literature. The 2026 prize was its first major education initiative. Entry is limited to students in Ekiti State public secondary schools, and the essay topic is “Education Beyond the Classroom: What Should Young People Be Taught That Schools Currently Ignore?” QED.ng and Within Nigeria both identify the prize as a tribute to his father, Victor Olufemi Adeoluwa. Within Nigeria noted on September 5, 2026, that no application deadline, judging panel or winners had been published.

Career Timeline